The project aim was to create a brand identity for the client’s retail brand and design a shopping experience for customers thereby increasing the brand impact. The focus was on standardising store design for all future retail stores and making a highly desirable and competitively superior retail experience for the customers, which was aimed to motivate them to visit again and also refer the brand to other potential customers. The design incorporated use of well-designed fixtures based on ergonomic factors, strategic layout for ease of navigation, meaningful wall and façade graphics, aesthetically pleasing design elements like a wooden partition lattice screen, patterned ceilings, multilingual typeface logos, to name a few.