Young Designers 2011

		Young Designers 2011
Home \| Messages \| Design Faculty Chairman’s Message Director, NID Activity Chairperson Communication Design I.T. Integrated Design Interdisciplinary Design Industrial Design Textile Design

Shrungi Panchal | pshrungi@yahoo.com

Classic Modernity

Textile Design | GDPD
Guide: Swasti Singh Ghai;V Sakthivel
Sponsor: Eastern Silk Industrial Ltd., Bengaluru

Keywords
Silk
Furnishing fabric
Furnishing fabric
Embroidery

For my diploma project, I had to design and develop a range of silk furnishing fabrics for the European market using techniques such as Jacquard weaving and embroidery. The project targeted high-end customers in Western Europe. The collections were designed focusing on the Heimtextil 2011 international trade fair. Understanding the international market was an important part of the project to help me conceptualize and make samples, keeping the cultural context of Western Europe in mind.

The design concepts varied for each client. There were two approaches for the design process. One was the conventional design process followed in the company. This approach was based on the client’s identity, with aesthetic sensibilities drawn from the market research and based on the image that the client projected. The second approach was exploratory. My sketches and explorations, using a variety of media, led to an unconventional development that added to the existing design vocabulary of the company. The concepts were later detailed for production feasibility, in keeping with the client’s sensibilities.

The project required me to understand the design process and work culture in a competitive and growing industrial sector and made me aware of various marketing strategies and global market trends. All the stages of production, from artwork to deciding the construction of the weaves, were great learning experiences. The project provided me with a wonderful opportunity to utilise my surface designing, patterning and weaving skills and enabled me to explore various materials, media and techniques.