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Young Designers 2011 |
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| Keywords publication design Magazine Info-graphics Logo design |
My diploma project was to redesign a magazine for WEKA Uitgeverij, a publishing house that offers online information products, seminars, magazines, informative letters, books and multimedia solutions for advertising customers. They publish several magazines and it was the latest addition — Facility Management Magazine — that I had to work on. Facility Management Magazine was founded a few decades ago and is reputed for its high level of research content. The publishers wanted to change the strict, old-school layouts and designs into ones that are more approachable and friendly, in accordance with the magazine’s current competition. They were also interested in making it more interactive by adding interviews, special columns, articles, stories, advice and lists. As a graphic designer, I had to deliver the building blocks for the visual language for the magazine. This included redesigning the logo, magazine cover, colour palette, imagery, infographics, typeface and grid. The project started with understanding the magazine, the term facility management and the competitors. Various sketches were done to understand the difference in the use of type, imagery details, proportion, infographics and so on, along with the basic layout and designs for the cover. Ideation and refinement of the logo followed. The final stage of the project was to define the guidelines for the magazine in terms of the grid, style and typography. In retrospect, I see myself as a student who has learnt not only how to perceive information in different scenar¬ios, but observe the nuances of life. I would like to apply my design understanding into the organic structure in India. |
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