Young Designers 2011

		Young Designers 2011
Home \| Messages \| Design Faculty Chairman’s Message Director, NID Activity Chairperson Communication Design I.T. Integrated Design Interdisciplinary Design Industrial Design Textile Design

Taha Anwer | tahaanwer@gmail.com

Microsoft Case Stories

Film and Video Communication | PGDPD
Guide: Akhil Succena
Sponsor: Visual Juju Design Pvt. Ltd., Goa

Keywords
Video case-stories
Microsoft online services
Corporate films
Effective impact

The brief for my diploma project was to identify small, medium and enterprise-level businesses which have deployed the Microsoft Online Services and create video case-stories on how it has positively impacted their businesses’ productivity.

Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services mainly related to computing through its various product divisions across countries. It recently launched its Online Services and Solutions for small, medium and enterprise-level businesses. An important aspect of this communication is capturing the evidence of its impact on real businesses, effectively and interestingly.

After getting a go-ahead for the solution proposal, I had to refine and flesh out the creative concept. During a team discussion we decided to make two films for the client to choose from. I then worked out the pre-production details and other requirements for the project. This was followed by identifying artistes, production houses or specialists needed to execute the project. For the second film, I took a well-researched, apt case story, wrote a few scenes, structured the script and discussed it with my team. We then went ahead with the shoot.

The post-production was spread all over Goa, Mumbai, Pune, on a number of hard disks. The voiceover was recorded in a studio in Mumbai much before the work on editing started and the background score was composed by Yayati in Pune.

Through this project, I have sharpened my skills of communication and management through the constant co-ordination between the client, sponsor and guide in order to come out with a film that will cater to everyone.