Interdisciplinary
Design
Communication Design
I.T. Integrated Design
Industrial Design
Textile Design
Varsha Anand

Design for Retail Experience | M.Des.
Diploma Project
Fixture Design Solutions for Bosch Retail Excellence
Keywords: New power tools, Fixture design, Brand visibility, Brand awareness
Guide
V S Ravishankar

Bosch is the market leader and recognized brand manufacturer of power tools worldwide. The brand and its products are present in the market through dealer and sub dealer retail chains. Despite being the major player in the market segment, the existing retail and communication strategy was unable to provide the focus on brand presence. Therefore, the project aimed at creating retail, branding and communication design solutions to enhance the visibility of the brand and the products through design elements and communication. This would include identifying the opportunity areas for branding and existing retail scenario to enhance the brand awareness and shopping experience.


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Varsha AnandFixture Design Solutions for Bosch Retail Excellence
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Animation Film Design
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Apparel Design and Merchandisign