Design for Retail Experience | M.Des.
To Enhance Base Customer Experience Framework for its Assessment
Keywords: Customer experience, Branding, Framework, Strategy promotion
The purpose of the project was to arrive at a suitable design for not only understanding the product but also to embed the experiences of the various touch points in customer interactions. The project aimed to arrive at a customer experience assessment framework applicable to any TCS product but a few other products were also specifically considered during this project assignment. The tools/products were either used within TCS or sometimes were deployed by the client. However, the products are from different sectors and users. Hence, a single framework will help in measuring the effectiveness of these products.
Anindita SahaTCS Exhibition Display that Maximizes Interactive Experience Atish ShawarnaDesign Adaptation for Standardizing Happily Unmarried Stores Sabah MahajanStrategic Design Intervention to Enhance Mall Performance Shashank JohriResearch and Strategy Design for Customer Experience Measurement Shefali SharmaTo Enhance Base Customer Experience Framework for its Assessment Varsha AnandFixture Design Solutions for Bosch Retail Excellence
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