Interdisciplinary
Design
Communication Design
I.T. Integrated Design
Industrial Design
Textile Design
Purva Sharma

Design for Retail Experience | M.Des.
Diploma Project
Store Design for EKA
Keywords: Spatial experience, Home décor & handicrafts, Mall retail store, Indian ethos
Guide
C S Susanth

The project aimed to create a new distinguished retail environment for ‘EKA’ that reflected the unique character of the brand and enhanced the product display within a given space in a mall. “Eka” in Sanskrit means “one” or “first” and as the name suggested, is a trusted source for eclectic Indian lifestyle products that reflect the culture, art, craftsmanship and diversity of the country and its people. The challenge was to create an ambience for the store in a mall with an intermediate of Indian and contemporary style. After modifications and improvisations with interactions from clients, a final store was successfully launched in Phoenix Market City Mall, Bengaluru.


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