Communication Design
Exhibition Design
Animation Film Design
Graphic Design
Film and Video Communication
Photography Design
IT Integrated Design
Design for Digital Experience
Information and Interface Design
New Media Design
Interdisciplinary Design
Strategic Design Management
Design for Retail Experience
Industrial Design
Ceramic and Glass Design
Furniture and Interior Design
Transportation and Automobile Design
Toy and Game Design
Product Design
Textile Design
Apparel Design and Merchandising
Lifestyle Accessory Design
Textile Design
Messages
View By
Guide
Sponsor
Diploma Project
Dabur Wellness Centre
Keywords
Research
Promotional
Wellness centre
Strategy design
Student
Shruti Chowdhary
shrutichowdhary@gmail.com
http://www.coroflot.com/shrutichowdhary_portfolio
Guide
Nijoo Dubey
nijoo@nid.edu
Sponsor
Dabur India Limited
Synopsis
The project was a qualitative investigation into the experiences and observations which aimed to increase the footfall into the client’s wellness centre. The project started with a background study of the pharmaceutical industry followed by an in-depth understanding of Ayurveda and its industry profile.
The project was an outcome of the skills and knowledge in the area of human factors, design process and research methods together, to develop service and experience design ideas and plans for the wellness centre. The data, in terms of the product interaction with people, places and spaces in varied environments, was also recorded. Emphasis was placed on developing the customers’ sensibilities by effective promotions which called for a re-conceptualisation of meaningful evaluation and its relationship to long-term learning-centred goals.
