Young Designers '13

Diploma Project

Service and Business Design for Justdial Hotel Reservation

Keywords

Service design
Online hotel reservation
User Interface design
Revenue model

Student

Jyotika Bindra

dezn.gra89@gmail.com

Guide

Shashank Mehta

shashank@nid.edu

Sponsor

Just Dial Pvt. Ltd

Synopsis

The aim of the project was to revamp the service model of an online hotel reservation search engine for a highly rated integrated service provider in the hotel sector. The scope of work spanned making business models and devising a strategic plan for exploiting the untapped opportunities in the field of said search portal.

Directions based on user interface design suggested a technology-based platform that let all the stakeholders interact constructively with one other. To achieve these aims, a combination of revenue models like commission revenue, customer relationships, effective marketing, operational implications and offering software support were proposed.