Young Designers '13

Diploma Project

HOTSPOT – A Search Through Emerging Reality Trends

Keywords

User experience
Real estate
Popularity matrix
Website features

Student

Neha Chopade

nehachopade@gmail.com

Guide

Shashank Mehta

shashank@nid.edu

Sponsor

Info Edge (India) Limited

Synopsis

This project focused on improving the property search experience for buyers on the client’s real estate website. With information asymmetry and fraudulent practices prevalent in the Indian real estate sector, a property customer finds it very difficult to put trust in new sellers and dealers. An additional search feature and guidelines to solve this problem were designed to address this issue using popularity matrix as a decision-making aid.