Young Designers '13

Diploma Project

My Profile Pro – Enhancing the Experience for Job-seekers Through Communication Design Strategy

Keywords

User experience
Job seek
Online portal
Communication

Student

Chandrashekhar

mehra.chandrashekhar@gmail.com

Guide

Shashank Mehta

shashank@nid.edu

Sponsor

Info Edge (India) Limited

Synopsis

This project focused on enhancing the communication strategy of an online job portal in order to improve the experience of career aspirants. It was focused on understanding the users’ needs, problems and motivations through in-depth user research by providing user-centric design features. The methodology used for this project assessed the website’s current offering and evaluated market opportunities.

The end deliverable is an advanced version of the existing profile page with added features and personalised experience offerings for professionals who wish to communicate their aspirations to potential employers. With better communication design and strategy, mailers and new registration processes were designed to support the system thereby offering service with value.