Young Designers '13

Diploma Project

UX Design Research & Competitor Analysis for Mobile Analytics

Keywords

Mobile app
Business intelligence
User experience
Strategic planning

Student

Ujjwal Kujur

t007ujjwal@gmail.com

Guide

Bhavin Kothari

bkothari@nid.edu

Sponsor

SAP Labs India Pvt. Ltd.

Synopsis

This project focused on generating insights for a Business Intelligence mobile app to enhance user experience of the involved stakeholders. The final deliverables included recommending new features of product and a competitor analysis to help in strategic planning. The project leaned heavily on using user experience design and user interface design to achieve the project aims.