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Messages
View By
Guide
Sponsor
Diploma Project
Beyond Cycling
Keywords
Children’s bicycles
Artwork
Playful
Dynamic
Student
Shruthi Gangadhara
rajshruth@gmail.com
Guide
Gourab Kar
gourab@nid.edu
Sponsor
TI Cycles of India
Synopsis
The brief called for creating playful features to be displayed on bicycles for children aged two to eight years in sync with child psychology, trend analysis and technological understanding.
Key insights gained from user studies led to the conceptualisation of value additions that were based on stories which connect the elements of play and cycling from a child’s perspective. The final design concept features the playful portrayal of an original dinosaur character having fun on his cycling escapades. The artwork was a combination of attractive colours and dynamic graphics that aimed to appeal to the children’s taste.
