Young Designers '13

Diploma Project

Rolling Buddha – Its Branding and Website Design

Keywords

Strategy
Branding
Website design
Avatars

Student

Jiteshwar Kshetrimayum

Jiteshwarksh@gmail.com

Guide

Immanuel Suresh

imsuresh@nid.edu

Sponsor

Connect Brand Marketing India Pvt.Ltd

Synopsis

The project set out to create the identity of the client’s company as a service innovation event management brand, determine its visual attitude and design its e-commerce website. A brand communication strategy was worked out: to introduce a series of ‘avatars’ in different scenarios where each avatar represents a specific event or service package.

As a final deliverable the logo, the brand visual values and attributes, were taken forward and explored in the form of stationery (business cards, letterheads and envelopes) merchandise (coasters, stickers, T-shirts and mugs). The last stage of the project centred on event landscaping, mapping out the website structure and the implementation of wireframe explorations in the final website design.