Young Designers '13

Diploma Project

Improving In-store Operations for Supermarkets

Keywords

In-store operations
Indian supermarkets
Interaction design
User interface design

Student

Sarang Desai

http://www.behance.net/Sarang

Guide

Mamata N Rao

mamatarao@nid.edu

Sponsor

Samsung Design Delhi, Noida

Synopsis

The project aim was to find opportunities for the client in the context of the Indian supermarket scenario and create an application design which facilitated Customer Sales Associates (CSA) to carry out in-store operations effectively and efficiently.

Design directions led to the development of a tablet application Proof of Concept (POC), using which the CSAs could assist the operations process of supermarkets in India. Unlike existing systems in the current market, this unique application has almost nothing to do with Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM). Shadowing to gain customer insights, anti-shoplifting aids, better manager-CSA interaction, etc. are some of its salient features.