Young Designers '13

Diploma Project

Bringing Home the Dream – Livdream

Keywords

E-retail
Furniture
Systems design
Strategy design

Student

Garima Chaudhary

garima.c.nid@gmail.com

Guide

Krishnesh Mehta

krishnesh@nid.edu

Sponsor

eHomemaker Pvt Ltd

Synopsis

The brief called for developing retailing methods in developer show flats and shifting the same to a virtual platform for an online furniture brand. Hence emphasis was placed on building upon an existing environment in the customer’s journey and making the customer experience the product physically before making an online purchase.

Various essential insights were developed through design strategies grounded in detailed research. Livdream was proposed as a saving program to help customers save money that can be later used to buy furniture of their choice at the time of shifting. Being about the movement of money, the scheme aimed to create dynamic funds and a circular economy for the user.