Communication Design
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View By
Guide
Sponsor
Diploma Project
Bringing Home the Dream – Livdream
Keywords
E-retail
Furniture
Systems design
Strategy design
Student
Garima Chaudhary
garima.c.nid@gmail.com
Guide
Krishnesh Mehta
krishnesh@nid.edu
Sponsor
eHomemaker Pvt Ltd
Synopsis
The brief called for developing retailing methods in developer show flats and shifting the same to a virtual platform for an online furniture brand. Hence emphasis was placed on building upon an existing environment in the customer’s journey and making the customer experience the product physically before making an online purchase.
Various essential insights were developed through design strategies grounded in detailed research. Livdream was proposed as a saving program to help customers save money that can be later used to buy furniture of their choice at the time of shifting. Being about the movement of money, the scheme aimed to create dynamic funds and a circular economy for the user.