Young Designers '13

Diploma Project

HolidayIQ.com Mobile Site Redesign

Keywords

Travel and tourism
Redesign
User centric design
Mobile website

Student

Prasanna R

r.prasanna.venkatesh@gmail.com

Guide

Mamata N Rao

mamatarao@nid.edu

Sponsor

Leisure & Life Style Information Services Pvt Ltd

Synopsis

The project involved redesigning the online travel mobile site by introducing various efficient features that gave easy and quick access to travel-related information, as well as brand attributes that would enable the user to easily associate it with the desktop site.

Heuristic evaluations of the existing desktop and mobile versions the website combined with a competitive review of the mobile sites of other online travel players gave a picture of the presentation of information and engaging user interface elements in the context of using mobile for travel-related tasks. The final outcome was an adaptive mobile website, which includes a simple and attractive interface to enable the user to find relevant information quickly and easily.