Young Designers '13

Diploma Project

Integrating Fashion and Social Dimensions for Myntra.com

Keywords

Fashion
Online shopping
Personalised
Website enhancement

Student

Samuel Chaomai

sam.chaomai@gmail.com
http://www.samchaomai.com

Guide

Dr S Ghosal

sghosal@nid.edu

Sponsor

Myntra.com

Synopsis

The aim of the project was to integrate fashion and social dimensions into the online shopping store to help in customer acquisition and retention and make it the go-to fashion destination for Indian shoppers.

The design strategies were grounded in an intense research process: customer behaviour and preferences, competitors’ sites, contextual inquiries and card sorting. The final design deliverables were created to give a real-world experience of window shopping to the customers through services like personalised messages, help in better decision-making, fashion tips and advice, dynamic panels etc. The design also proposed significant changes in the visual language of the existing site.