Young Designers '13

Diploma Project

Seatseller – Improving User Experience

Keywords

User experience design
Information architecture
Website redesign
Travel agents

Student

Poonam Khedkar

khedkar.poonam24@gmail.com
http://www.behance.net/Poonamkhedkar

Guide

Dr Bibhudutta Baral

bibhudutta@nid.edu

Sponsor

redBus.in, Bengaluru

Synopsis

The project aim was to redesign an online bus ticket selling website. A need to present the information on the website in a manner that is tailored to the needs of the users, and to organise and make new information accessible in a user-friendly way prompted this design intervention.

User-research helped identify the needs of the travel agents and other stakeholders. Understanding the website workflows, identifying the anomalies in the existing design led to an improved design solution in the form of wireframes and final user interfaces, with intent to achieving the required business goals of the company.