Young Designers '13

Diploma Project

Brand Activation for Knorr Soupy Noodles

Keywords

Brand activation
Interaction
Product superiority
Promotional

Student

Bhavanee S

bhavaneeorama@gmail.com
http://www.behance.net/bhavanee

Guide

Krishnesh Mehta

krishnesh@nid.edu

Sponsor

Hindustan Unilever Research Center

Synopsis

This research-intense project centred on designing innovative consumer experience demos to establish the superiority of the product and sensitise consumers about its claims with an aim to prompt an immediate buying impulse. The creative communicative experiences involved physical and non-physical interactions with the product including all aspects viz. functionality, efficiency, look and feel, packaging, advertisements etc.

The research involved collecting in-house information about its brand language, the product and existing competitors, conducting user study and analysing the triggers and loop holes – all of which led to key design directions. The final deliverables were made in terms of design opportunities and an idea bank to be executed in various forms of promotional activation.