Young Designers '13

Diploma Project

Visual Merchandising for P&G Products in India

Keywords

Visibility solutions
Clutter-free
Kirana stores
Modular

Student

Neha Jha

neharu20@gmail.com
http://www.coroflot.com ehajha86

Guide

C S Susanth

cssusanth@nid.edu

Sponsor

Procter & Gamble

Synopsis

Despite of the upsurge of modern trade in India, traditional formats like local kirana stores continue to play a major role in deciding the market trends and brand vitality.

This project provided an opportunity to enhance product visibility to the shopper through an intelligently designed display system for increasing the brand recall value without causing hindrance to the retailer and the customer. Existing multi-brand display systems were refined for better visibility and improved capacity within the given constraints. Various types of shelf display systems and shelf extensions were designed to achieve the project aims.