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View By
Guide
Sponsor
Diploma Project
Photo-book Packaging
Keywords
Packaging
Nostalgia
Flush mount albums
Weddings
Student
Neera Narendran
vn_neera@yahoo.com
http://issuu.com/neera.n
Guide
C S Susanth
cssusanth@nid.edu
Sponsor
Canvera Digital Technologies Pvt Ltd
Synopsis
The brief called for developing a range of packaging for photo-books in a unique style without breaking the client’s brand continuity. With customers ranging from different economical strata and diverse cultural backgrounds, it was necessary to create packaging that would be universally accepted.
With the major percentage of the photo-books printed being wedding-related, the packaging was designed to convey the opulence of the occasion. Several themes were developed to enhance the look and feel of the packaging after researching the latest market trends. While a certain percentage of design manipulation was done to the company logo to represent the themes, the graphics for the box were developed taking inspiration from the selected themes.
