Young Designers '13

Diploma Project

Food & Grocery E-Tailing – A Service Delivery Framework

Keywords

Grocery e-tailing
Consumer behaviour
Digital experience
Task modelling

Student

Shashank Vasanth

shashank.v.kumar@gmail.com,shankzakaneo@gmail.com
http://www.behance.net/shankzakaneo

Guide

Dr S Ghosal

sghosal@nid.edu

Sponsor

Self Sponsored

Synopsis

This research-intensive, hypothetical design project was executed with an intention to study the various touch-points between a shopper, a possible service aggregator and a grocery retailer. Emphasis was placed on studying the current modes of interactive exchanges among the stakeholders and the experiential factors involving a purchase transaction.

The work was presented as a probable service delivery framework, which integrated the shoppers’ needs and the retailers’ offers via a marketplace service model built across the spectrum of digital experiences. The project also presented areas of potential design interventions within the cognitive process of a shoppers’ grocery purchase activity.