Young Designers '13

Diploma Project

Re-designing the Bing Sports User Experience

Keywords

Sports
User experience design
Immersive
Information architecture

Student

Abhilash P

anaaghaa@gmail.com
http://be.net/AbhilashPillai

Guide

Dr Bibhudutta Baral

bibhudutta@nid.edu

Sponsor

Microsoft India Dev.Centre, Hyderabad

Synopsis

The project aim was to re-imagine the Bing sports App experience to reflect the excitement and thrill of the ever-dynamic world of sports by updating the user with real time and contextually relevant information and making the app easily customisable so that information of interest can be accessed effortlessly and quickly by the user.

The final deliverables included hi-fidelity wireframes for the app, new information architecture and a set of new features like social framing features in the presentation of news; a game schedule format to display game scores without discrepancy or loss of consistency in the visual representation etc. On the whole the design was capable of accommodating more sporting formats from across the world whilst providing the user with an immersive experience.