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Guide
Sponsor
Diploma Project
Tata Nano ‘Go Anywhere’
Keywords
Off-road car
Modern
Youthful
Spacious
Student
Amey Sawant
ameysawant007@gmail.com
http://www.coroflot.com/ameyzing
Guide
Vipul Vinzuda
vipul_v@nid.edu
Sponsor
Tata Motors
Synopsis
As per the project brief, the Tata Nano, a ground-breaking car, had to be elevated to a different level of a ‘Go Anywhere’ vehicle. In order to express the off-roading possibilities, it was imperative to provide value addition to the existing design by complementing it with functional elements and rugged aesthetics whilst maintaining the characteristic look of the original design. Critical trend and segment mapping helped define the target users of the new off-road car.
The new design included introducing extra storage in side claddings, sociopetal seating, access to boot space through a hatchback door, a roof-integrated storage box, etc., thereby successfully integrating some key ingredients for transformation of the car into an all-terrain vehicle.
