Communication Design
Exhibition Design
Animation Film Design
Graphic Design
Film and Video Communication
Photography Design
IT Integrated Design
Design for Digital Experience
Information and Interface Design
New Media Design
Interdisciplinary Design
Strategic Design Management
Design for Retail Experience
Industrial Design
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Transportation and Automobile Design
Toy and Game Design
Product Design
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Apparel Design and Merchandising
Lifestyle Accessory Design
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Messages
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Guide
Sponsor
Diploma Project
Tata Nano for Women
Keywords
Woman-centric
Modern
Spacious
Utilitarian
Student
Saurabh Garg
gargsaurabh87@gmail.com
http://www.coroflot.com/saurabhgarg
Guide
Vipul Vinzuda
vipul_v@nid.edu
Sponsor
Tata Motors
Synopsis
The aim of this project was to develop the economical ‘family car’, the Tata Nano, into a woman-centric car. This vehicle will aim to suffice the mobility requirements of women of all ages – from early collegiate and working women to busy home-makers with kids.
The scope of work included designing an emotional interior styling combined with an exterior styling which exudes an independent and powerful image with regard to a unique but not clichéd appeal to women. Some features incorporated into the new design were soft-top sun roofs; co-driver seat that can be pulled towards the driver’s seat to increase physical proximity where the co passenger is a child; and under-seat storage for various feminine paraphernalia for clutter-free interiors, to name a few.
