Young Designers '13

Diploma Project

Yahoo Answers – Visual Strategies for User Engagement

Keywords

Gamification design
User experience
Interaction design
Visual strategies

Student

Pooja Yadav

pooja.y@nid.edu
http://issuu.com/poojayadav/docs/pooja_yadav

Guide

Rupesh Vyas

rupeshv@nid.edu

Sponsor

Yahoo! R&D, Bengaluru

Synopsis

This project focused on making the site ‘Yahoo Answers’ enrich its user experience by encouraging more interaction and participation through an innovative and engaging interface whilst keeping the content clear, accessible and manageable.

The design process necessitated a system-level thinking and coming up with visual strategies about how to approach this community as a platform for simultaneous active discussions via the ‘questions and answers’ and content discovery from the archive of pre-existing data bank of questions and answers. The proposed gamification design aimed at making the experience intuitive, quick and easy; and instigating in users, aspects of competition, collaboration, discovery and decisiveness.