Young Designers '13

Diploma Project

Branding and Website Building of AR Biotech Herbals

Keywords

Green
Office stationery
Website design
Brand construction

Student

Abhisaar Rastogi

abhisaarr@gmail.com

Guide

Dr Tridha Gajjar

tridha@nid.edu

Sponsor

A R Biotech Herbals Pvt.Ltd

Synopsis

The main objectives of this project were to build a successful branding for a relatively new company in the market and develop a website which showcased their products range and highlighted their services targeted at potential business clients.

The final logo chosen incorporated a fusion of both the letters ‘A’ and ‘R’ in lowercase, enclosed in a circle, disjointed though, at the top to make a clear distinction between the two letters. A green colour scheme was selected. A complete set of office stationery ranging from visiting cards to letterheads and carry bags was developed collaterally with various leaf patterns used as a background of the enclosing circle.