Young Designers '13

Diploma Project

US Polo Assn India Women’s Wear Collection A/W 2014-15

Keywords

Women’s wear
Polo
Winter knits
Chic

Student

Athira K

athira.k.unnikrishnan@gmail.com
http://athira.jux.com

Guide

Sanjay Guria

sanjay@nid.edu

Sponsor

Arvind Lifestyle Brands Ltd., Bengaluru

Synopsis

The project proposed to create a collection of women’s wear which embraces classic styles to present a truly upscale look that will always remain in vogue. The collections are inspired by the polo sport, which explains the prevalence of a style that both allows freedom of movement and exhibits a classy and fashionable character at all times. Keeping the context of Indian women consumer psychographics whilst keeping true to the brand identity, the collections are chic, casual and occasion-specific.