Young Designers '13

Diploma Project

Metamon – Money Management Metaphor

Keywords

Service design
Public welfare
Financial management
Visual metaphors

Student

Samira Jain

samirajain2612@gmail.com
http://cargocollective.com/samirajain

Guide

Shashank Mehta

shashank@nid.edu

Sponsor

Microsave

Synopsis

This research-intensive project focused on re-assessing the situation of India’s huge mass of un-banked population with an aim to extract a mental model of their financial behaviour.

Creative research methodologies, as opposed to the regular questionnaire style of research, were used to elicit information from people without making them uncomfortable. This helped gain a deeper insight into their attitude towards money management without forming biases based on their observed choices and outcomes. A range of metaphors that creatively visualised the money management practices and decisions of the low-income groups defined various guidelines for the service industry replacing the archaic intellectualised language of charts and reports by an efficient communication strategy.