Young Designers '13

Diploma Project

The Big Shit Project – Campaign Against Open Defecation

Keywords

Public sanitation
Social networking
Awareness campaigns
Mobile apps

Student

Natasha Taraporevala

lichchavi@gmail.com
http://www.behance.net/natasha_taraporevala

Guide

Immanuel Suresh

imsuresh@nid.edu

Sponsor

Lopez Design

Synopsis

A whopping 626 million Indians defecate in the open which has severe health consequences. This campaign seeks to make people lose their inhibitions regarding open defecation, make it socially acceptable to talk about it and mobilise the urban youth towards contributing to this cause through donations or volunteering.

Branding for the campaign took shape in the form of a poop-shaped logo. A toilet map app with which people can find public toilets and rate them was developed, with a strategic intent to increase awareness in people about the sorry state of affairs in public sanitation. A Facebook page that welcomes user contribution and encourages members to have debates was also added.