Young Designers '13

Diploma Project

Employer Branding for Flipkart

Keywords

Branding
User experience design
Website redesign
Online bookstore

Student

Asmina Shaikh

asmina.gdesign@gmail.com
http://www.behance.net/asmina_s

Guide

Rupesh Vyas

rupeshv@nid.edu

Sponsor

Rezonant Design

Synopsis

The project centred on streamlining and creating a consistent on-boarding and hiring experience for Flipkart, taking into consideration their existing systems, culture and identification of their needs in terms of design intervention.

One of the major deliverables of the project was a careers website, which was the face of the employer brand for the potential candidates. The user interaction was simplified and organised leading to a seamlessness reflected across the entire on-boarding experience. This made the project an intensive exercise in experience design. Besides focusing on designing for the digital space it made for a better systemic approach towards interaction design.