Communication Design
Exhibition Design
Animation Film Design
Graphic Design
Film and Video Communication
Photography Design
IT Integrated Design
Design for Digital Experience
Information and Interface Design
New Media Design
Interdisciplinary Design
Strategic Design Management
Design for Retail Experience
Industrial Design
Ceramic and Glass Design
Furniture and Interior Design
Transportation and Automobile Design
Toy and Game Design
Product Design
Textile Design
Apparel Design and Merchandising
Lifestyle Accessory Design
Textile Design
Messages
View By
Guide
Sponsor
Diploma Project
Employer Branding for Flipkart
Keywords
Branding
User experience design
Website redesign
Online bookstore
Student
Asmina Shaikh
asmina.gdesign@gmail.com
http://www.behance.net/asmina_s
Guide
Rupesh Vyas
rupeshv@nid.edu
Sponsor
Rezonant Design
Synopsis
The project centred on streamlining and creating a consistent on-boarding and hiring experience for Flipkart, taking into consideration their existing systems, culture and identification of their needs in terms of design intervention.
One of the major deliverables of the project was a careers website, which was the face of the employer brand for the potential candidates. The user interaction was simplified and organised leading to a seamlessness reflected across the entire on-boarding experience. This made the project an intensive exercise in experience design. Besides focusing on designing for the digital space it made for a better systemic approach towards interaction design.