Young Designers '13

Diploma Project

Ed Hardy – Menswear Launch Collection SS ’14 in India

Keywords

Spring-Summer collection
Masculine
Classic silhouettes
Bold graphics

Student

Meenakshi Belokar

meenakshibelokar@gmail.com
https://meenakshibelokar.jux.com/

Guide

Sonal Chauhan

sonal@nid.edu

Sponsor

Arvind Lifestyle Brands Ltd., Bengaluru

Synopsis

This project aimed at designing a Spring-Summer collection of menswear to be launched for the Ed Hardy brand which celebrates tattoos as an art from. Due to the brand’s global popularity and strong style statement, utmost care was taken to retain the existing brand image and identity.

The whole collection was divided into three ranges – the core collection, season collection and the casual collection – consisting majorly of t-shirts, polo shirts and shorts. The detailing was done in terms of classic silhouettes, graphic developments, exploring printing and washing techniques for creating the desired lived-in look. The collection is targeted at wide segment of men who are independent, free-willed, energetic and carefree.