Young Designers '13

Diploma Project

India – A Retail Experience

In-line Retail Stores at Mumbai International Airport Ltd

Keywords

Retail
Thematic
Experience
Exhibit

Student

Mudita Pasari

muditapasari@gmail.com
http://muditapasari.wordpress.com

Guide

Dr Jignesh Khakhar

khakharj@nid.edu

Sponsor

Siddhartha Das Studio

Synopsis

Be it the bold and bright modernity, or the subtle and timeless beauty of the various ethnicities; India is projected as either or both. With this in mind, the project brief called for the conceptualisation and design of two retail stores at the Mumbai International Airport, both of which sold diverse product ranges: Indian jewellery and ethnic wear and articles of contemporary Indian art, music and films.

Along with an open and visually inviting shopfront, the use of sculptural elements, fixed displays and vibrant graphic panels created an engaging ambience that complemented the products being sold. This dynamic approach created a three-dimensional inter¬face with the terminal concourse and common areas.