Young Designers '13

Diploma Project

Cognizant Interactive for the Digital Age

Keywords

Digital age
Future scenario
Promotional video
Visual media

Student

Wrik Dhar

wrik_elme@yahoo.com
http://www.wriksportfolio.blogspot.in/

Guide

Ajay Tiwari

ajay_t@nid.edu

Sponsor

Cognizant Technology Solutions Corporation

Synopsis

This project was about portraying a vision of the client’s digital workspace and its attributes in a future case scenario. This was done through a short animated promotional that showcased the company’s accomplishments and strength, justifying its readiness for the digital age.

An in-depth research was conducted on the existing work processes and the company’s involvements in diverse projects. The pre-existing visual language was studied through different visual media such as posters, brochures, calendars and presentations to gain a broader perspective of how the film could augment its promotional value.