Young Designers '13

Diploma Project

User Experience and Visual Identity for Le Chal

Keywords

Brand identity
Android platform
Interaction design
Mobile apps

Student

Surabhi Manchalwar

surabhimanchalwar@gmail.com
http://issuu.com/surabhimanchalwar/docs/portfolio_surabhi

Guide

Rupesh Vyas

rupeshv@nid.edu

Sponsor

Ducere Technologies Pvt.LTd

Synopsis

This project focused on developing a visual identity and user experience for 'Le Chal', an innovative wearable technology brand of shoes with insoles that help the visually handicapped navigate through intuitive and non-obtrusive vibrations and feedbacks.

The objective was to successfully build a strong brand personality and design a visual identity which reflects the client's aspirations and manifests itself through various tangible applications. The android platform, which enables all functions in the insoles, was simplified for the target users’ ease of use. Also, the design was not visually detailed so as to heighten the other sensory faculties of the visually impaired users.