Young Designers '13

Diploma Project

Joli Academy – Brand Language & Website Design

Keywords

Visual language
Women’s soccer
Brand identity manual
Website redesign

Student

Anupam Purty

anupampurty@gmail.com
http://be.net/anupampurty

Guide

Immanuel Suresh

imsuresh@nid.edu

Sponsor

Ideaworks Design & Strategy Pvt.Ltd.

Synopsis

Under this project, a visual brand language including a refurbished website design had to be developed for an organisation run by two internationally acclaimed women soccer players. This for-profit organisation aims to change the lives of underprivileged young girls from underdeveloped and developing countries through soccer.

The final deliverables of this project was a brand manual, which outlined the ‘goals’ of the organisation. It lucidly explains in minute detail each of the graphic elements that make up the brand language. The redesigned website design was more interactive and informative. An enhanced visual impact was created by the addition of relevant pictures and videos of the clients.