Communication Design
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Guide
Sponsor
Diploma Project
Quirky Indian Love Story
Women’s Wear S/S 13–14
Keywords
Neo-tribalism
Trendy
Relaxed silhouettes
Spring-Summer collection
Student
Devika Chaudhary
devicccca@gmail.com
Guide
Sonal Chauhan
sonal@nid.edu
Sponsor
NUN
Synopsis
The project involved developing a collection for young girls for the Spring- Summer of 2013–14.
A brand makeover was executed by changing the entire look of the existing collection – from the classic/regular look to the global trendy look; and a small-town-girl look to a page 3 look. African-inspired earthy tones, rich textures and animal prints formed one part of the collection while the other sported Indian floral, bird and rangoli motifs. Relaxed silhouettes and comfy fits were combined to lend a laid-back yet stylish look.