Young Designers '13

Diploma Project

Quirky Indian Love Story

Women’s Wear S/S 13–14

Keywords

Neo-tribalism
Trendy
Relaxed silhouettes
Spring-Summer collection

Student

Devika Chaudhary

devicccca@gmail.com

Guide

Sonal Chauhan

sonal@nid.edu

Sponsor

NUN

Synopsis

The project involved developing a collection for young girls for the Spring- Summer of 2013–14.
A brand makeover was executed by changing the entire look of the existing collection – from the classic/regular look to the global trendy look; and a small-town-girl look to a page 3 look. African-inspired earthy tones, rich textures and animal prints formed one part of the collection while the other sported Indian floral, bird and rangoli motifs. Relaxed silhouettes and comfy fits were combined to lend a laid-back yet stylish look.