Young Designers '13

Diploma Project

Campaign Design for Promoting Eye Donation

Keywords

Eye donation
Website design
Awareness campaigns
Promotional gifts

Student

Lakshmi Shewale

lakshmi.shewale@gmail.com
http://www.coroflot.com/lakshmishewale

Guide

Balaji Rengarajan

balaji_r@nid.edu

Sponsor

INDI Design

Synopsis

A distinct design intervention was needed to promote the significance of eye donation among people through a unique and novel way that inspires them to contribute to this good cause, removing any related myths and prejudices that usually go hand in hand with organ donation by the bye.

The final outcome was an awareness campaign in the form of a highly innovative and user-friendly website. It has interactive quizzes where people can learn about eye donation. The website also features a unique concept wherein the users get free gifts once they promise to donate their eyes. These gifts are designed to act as subtle reminders of their pledges.