Young Designers '13

Diploma Project

Story of the Urban Food Chain

Keywords

Urban food chain
Installation
Interaction design
Tangible interfaces

Student

Simran Chopra

http://www.simranchopra.com

Guide

Dr Jignesh Khakhar

khakharj@nid.edu

Sponsor

Self Sponsored

Synopsis

Food has become an exigent issue due to behavioural modification of appetites as urban scenarios today are provocative environments structured on consumerism. This project presented a unique challenge of employing design and art as a tool to re-examine the significance and relevance of food in our current socio-cultural and individual milieu and explore it as a primary ritual that fosters engagement, interaction and collaboration.

Through carefully crafted interactions and an element of humour, people can interpret the story of the urban food chain. It uses ubiquitous objects and daily-life interactions with the objective of subconsciously altering the perceptions of individuals; to be able to inspire them into questioning the existing urban food culture and make informed decisions as a consumer.