Communication Design
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Animation Film Design
Graphic Design
Film and Video Communication
Photography Design
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Design for Digital Experience
Information and Interface Design
New Media Design
Interdisciplinary Design
Strategic Design Management
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Industrial Design
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Messages
View By
Guide
Sponsor
Diploma Project
Jam
Keywords
Public transport
BRTS, Ahmedabad
Promotional
Social issues
Student
Ketaki Jadhav
ketkijadhav1705@gmail.com
http://www.behance.net/ketakij5d9f
Guide
Sekhar Mukherjee
sekharm@nid.edu
Sponsor
Institute For Transportation And Development Policy (ITDP)
Synopsis
This film was made to promote the use of public transportation. It targets the government officials first, asking them to change the public transportation system before expecting people to actually use it. It illustrates how a bad public transportation system can be a major setback for the community and inspires change by quoting one of the most successful systems the country has ever seen, the Bus Rapid Transit System (BRTS) in Ahmedabad.
This two-minute film brings to light the unsettling reality of one and all getting
lured into buying a private vehicle whilst still complaining relentlessly about
the time-consuming commute and ever-increasing fuel prices.