Young Designers '13

Diploma Project

Automotive Trends Forecasting

Keywords

Automotive industry
Trend forecasting
Indian context
2013

Student

Aanchal Mehta

aanchalmehta0504@gmail.com

Guide

Shimul Mehta Vyas

shimul@nid.edu

Sponsor

Onio Design Pvt.Ltd.

Synopsis

The project was based on trends and qualitative research. The outcome of this design research was to be applied in developing Colour, Material and Finish (CMF) trends for automotive interiors. The focus of this project was mainly to forecast, lifestyle megatrends and automotive trends in the Indian context.

The initial phase focus was to forecast the CMFs and Lifestyle-Mega-Trends-2013. The second phase was to extrapolate the megatrends by applying them from a country-specific to a sector-specific domain – the automotive industry. The trends identified from both these domains were then merged to derive CMFs of the latter with a representative model.