Young Designers '13

Diploma Project

Design for Retail Experience for XLNC Fashion House

Keywords

Retail design
Planograms
Visual merchandising
Interior design

Student

Nitin Bharti

bharti.ardesign@gmail.com

Guide

Tanishka Kachru

tanishka@nid.edu

Sponsor

A V Designs and Exhibitions Pvt. Ltd

Synopsis

The project involved creating an innovation-driven retail experience by designing an entirely new and exclusive retail space targeted towards a high-profile clientele.

The space was divided into two sections – the first one, to display traditional fabrics and the second, to display contemporary garments. The colour scheme for the space was chosen in accordance with the hues and shades of the fabric collection. Play with various materials and processes uniquely configured the retail space and brought out the essence of the brand in terms of aesthetics and functionality.