Young Designers '13

Diploma Project

A Joyful Ride

Colour and Trim Concepts for Hatchbacks for 2020-2025

Keywords

Women-centric
Interiors for concept cars
Interactive textiles
Futuristic

Student

Smriti Prasad

smritiprasad07@gmail.com
http://issuu.com/smriti07

Guide

Vipul Vinzuda

vipul_v@nid.edu

Sponsor

Renault India Pvt. Limited

Synopsis

The project revolved around proposing visionary and futuristic trends towards designing the interior-exterior harmony through colours and materials for a concept car. These were to be a synthesis of both company aesthetics and the aspirations of the target consumers in this case single, working, young Indian women.

The end deliverables featured proposals for both a lighter interior (white and red) and a darker interior (black and red). Surface explorations through layering, patterns with sudden break, play with interactive elements for added comfort, all made for a tactile and trendy feel. The idea that extrapolation of these surfaces in the near future can act as digital interactive units added a unique style quotient to the car interior.