Young Designers '13

Diploma Project

DisCo – Display Cooler for Paanwalas

Keywords

Disruptive innovation
Cooling device
Paan shops
Service design

Student

Prashasti Chandra

prashasti.chandra@gmail.com
http://www.curiouslemon.in

Guide

Sajith Gopinath

sajith@nid.edu

Sponsor

Godrej & Boyce Manufacturing Company Limited

Synopsis

The project involved developing a cooling and display solution for paan shops with an understanding of the disruptive innovation process. The solution was based on the principles of direct cooling using a thermoelectric cooler.

The project dealt not only with developing the product but also with arriving at the need for creating such a product. The design process began by understanding the unexpressed needs of a focussed yet potential user group. The product with its low maintenance cost and user-friendly design aims to fulfil the needs and expectations of paanwalas who are a pivotal part of the Indian culture and its informal economy. The product intends to create a new market and value network by displacing the older trends and technology.