Young Designers '13

Diploma Project

Branding for a Hospitality Space – Sacred Monkey

Keywords

Indian restaurant
Website design
Mythology-inspired
Logo and branding

Student

Deeksha Kumar

deeksha.star@gmail.com

Guide

Tarun Deep Girdher

tarundg@nid.edu

Sponsor

Avantgarde India Pvt. Ltd

Synopsis

This project aimed at evolving two domains – branding and website design – for an Indian restaurant ‘Sacred Monkey’ in Chicago. Taking inspiration from Indian mythology, the final logo, a seated monkey in a state of blissful divinity with its tail defining the background space, was selected based on its visual appeal of Indian warmth with an international openness. Along with large typography and ornamentation in the background, it emanated a feel of a welcoming atmosphere and relaxation essential to a fine dining experience.

The restaurant chef’s personal website, designed in accord with his personality and cooking savoir-faire, imparted a rustic ‘flavour’ through hand-drawn illustrations and a colourful imagery of culinary resources.