Young Designers '13

Diploma Project

Visual Language For Packaging of Premium Hair Care Products

Keywords

Brand language
Hair care products
Quirky
Packaging design

Student

Brinda Desai

brinsat1216@gmail.com
http://www.behance.net/brinda_desai

Guide

Tarun Deep Girdher

tarundg@nid.edu

Sponsor

Godrej Industries Ltd.

Synopsis

This project presented an opportunity to revamp the existing brand language and architecture of the client’s premium range of hair care products.

Whilst maintaining a certain traditional hierarchy, a unique visual language was developed to speak out to the younger target audience – quirky images; metaphorical graphics; eye-caching description text; bold, contrasting/complementary colour; and play of negative and positive space. Despite different treatments, a visual consistency and coherence was maintained in all the packaging panels. Additional communication material for promotion of the products was also designed.