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Guide
Sponsor
Diploma Project
New Format Refrigerator
Keywords
Portable
Refrigerator
Brand language
Urban Indian kitchen
Student
Vistasp Manekshaw
m.vistasp@gmail.com
http://vistaspmanekshaw.wordpress.com/
Guide
Bhaskar MR Bhatt
bhaskar_mr@nid.edu
Sponsor
Whirlpool of India Ltd.
Synopsis
Intense market research and surveys led to a redefined brief – to design a new format refrigerator that is economical and durable for the target audience of young adults who shift their homes every six months or so.
Vigorous ideation, keeping the context of the urban Indian kitchen in mind, led to various 3-D conceptualisations of the device. The selection of the final concept was based on parameters of uniqueness, compactness and easy ergonomic access. The end prototype emerged in the form of a compact, portable, space-efficient refrigerator complete with its own distinct visual brand language and a youthful appeal.
