Studies reveal that colour television sets with high power sound are preferred in the Indian market while world over people prefer picture quality. This is why LG Electronics India Limited (LGEIL) found the need to enter this market of sound based television design in India and my project was born.
I started with a thorough research on the demand for sound based television in the Indian market and designed a sound based flat (CRT based) television set. This research included Indian user relationship with sound while watching and buying a television set. A final design was proposed for sound sensitive customers, satisfying their preference for sound and aesthetic sense.
The process that underlay the project included several steps like product understanding, research, conceptualization, final concept and 3D modeling, and final presentation and documentation.
I came up with the proposal to introduce FM radio on television, as a special feature. The special feature of the introduction is that one can turn on the FM even if the television is turned off. After I suggested this, they asked me to integrate this feature in all my other designs too. The final design consisted of detailed 3D virtual models and photo-realistic 3D renderings. My final design of the product was named “Wave,” derived from the user’s perception of image of sound.
My project was more research based than style driven though significant styling was also included at the end of the proposed concept. I learnt that an enormous amount of detailing and refinement is required at every stage of the design process. I am looking forward to further progress in the areas of computing display technology, hardware, sensor and response technology, and remote control design.
