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In the knowledge economy of the 21st century,
National Institute of Design is focusing on:

Advancing educational and research excellence through SEED System for Educational Excellence in Design) in a learner centric way.
Strengthening ‘mind to market’ infrastructure so that students’ ideas can reach the market place.
Developing depth and penetration of design by introducing sector specific PG programmes for addressing the need for designers in key sectors of economy and major growth industries.
Furthering design research in a trans-disciplinary context for creating IPR resulting in breakthrough design innovation.
Recognising the ‘breaking of boundaries’ between products, services and experiences and creating innovative approaches to design education.

PROFESSIONAL EDUCATION PROGRAMMES

Industrial Design Faculty
The faculty provides world class education in Ceramic and Glass Design, Furniture and Interior Design, Transportation and Automobile Design, Toy and Game Design and Product Design. The trained industrial designer is concerned primarily with recognition of need and creating new products, services and systems in relation to the environment, thus improving the quality of life. NID’s approach has been innovated to meet diverse Indian needs. The emphasis is on developing an inquiring and creative mind which is confi dent in its understanding of materials and technical processes as well as in the ability to communicate design ideas in two or three dimensions. Student designers are exposed to a range of India’s industrial needs from traditional hand skills to computer aided design.

Communication Design Faculty
Animation Film Design, Exhibition Design, Film and Video Communication, Graphic Design, and Photography Design are the major areas of specialization in this faculty. The programme has been developed to provide exposure and experience which can lead to confi dent problem solving through a variety of media for both commercial and social needs. Students in all these disciplines are trained to develop interdisciplinary capabilities to tackle the growing needs of an information driven society. The programme integrates new technology and design fundamentals and sensitivity to stimulate the development of independent critical judgment, sound research skills, path breaking innovation and the ability to think creatively.

IT Integrated (Experiential) Design Faculty
Information and Digital Design, Software and User Interface design, Design for Retail Experience, Design for Digital Experience and New Media Design are part of this faculty. Software User Interface explores new modalities of user interaction that facilitate the transfer of computation and communications out of conventional computers into everyday objects. Through this programme, students will be well equipped to work as a part of user interface development team and contribute to the user research areas as well.

Textile and Apparel Design Faculty
The Textile Design, Apparel Design and Merchandising, and Lifestyle Accessory Design disciplines as well as the Integrated Programme in Textile and Apparel are concerned with those industries that include the large and sophisticated composite mills as well as the decentralized power looms and the traditional handloom sectors. Social and cultural preferences of users affect this sector far more than other industrial activities. Hence, designers working with textiles and clothing need to fine-tune their sensibilities to form, texture, and colour to different contexts. In addition, they need to understand rapidly expanding opportunities offered by new materials and technologies and have a clear concept of the marketing process through which new products are delivered to diverse user groups. Weaving, knitting and surface ornamentation through weave, print, dyes, and applied embellishments are essential skills in the designers’ repertoire.

Interdisciplinary Design Studies Faculty
For any discipline to fl ourish and face the challenges posed by changing times, it is of utmost importance that a research temper be built into the programme. To complement the streams of design education, NID has set up the Interdisciplinary Design Studies department to provide a value base for design curriculum and practice. It is widely held today by most progressive design thinkers, that design is not just practice. Advancement of a profession also requires constant refl ection and articulation of the rationale and philosophy underlying its practice. Only such articulation can enable designers to participate effectively in the cultural debate, fi nd the connections between services, semiotics, aesthetics and emotion, bring out the integrative nature of design by building bridges between art, science, technology and humanities.

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