In the knowledge economy of the 21st century, National Institute of Design
is focusing on:
Advancing educational and research excellence through SEED
System for Educational Excellence in Design) in a learner centric way.
Strengthening ‘mind to market’ infrastructure so that students’ ideas can
reach the market place.
Developing depth and penetration of design by introducing sector specific
PG programmes for addressing the need for designers in key sectors of
economy and major growth industries.
Furthering design research in a trans-disciplinary context for creating IPR
resulting in breakthrough design innovation.
Recognising the ‘breaking of boundaries’ between products, services and
experiences and creating innovative approaches to design education.
PROFESSIONAL EDUCATION PROGRAMMES
Industrial Design Faculty
The faculty provides world class education in Ceramic and Glass Design,
Furniture and Interior Design, Transportation and Automobile Design, Toy
and Game Design and Product Design. The trained industrial designer is
concerned primarily with recognition of need and creating new products,
services and systems in relation to the environment, thus improving the
quality of life. NID’s approach has been innovated to meet diverse Indian
needs. The emphasis is on developing an inquiring and creative mind which
is confi dent in its understanding of materials and technical processes
as well as in the ability to communicate design ideas in two or three
dimensions. Student designers are exposed to a range of India’s industrial
needs from traditional hand skills to computer aided design.
Communication Design Faculty
Animation Film Design, Exhibition Design, Film and Video Communication,
Graphic Design, and Photography Design are the major areas of
specialization in this faculty. The programme has been developed to provide
exposure and experience which can lead to confi dent problem solving
through a variety of media for both commercial and social needs. Students
in all these disciplines are trained to develop interdisciplinary
capabilities to tackle the growing needs of an information driven society.
The programme integrates new technology and design fundamentals and
sensitivity to stimulate the development of independent critical judgment,
sound research skills, path breaking innovation and the ability to think
creatively.
IT Integrated (Experiential) Design Faculty
Information and Digital Design, Software and User Interface design, Design
for Retail Experience, Design for Digital Experience and New Media Design
are part of this faculty. Software User Interface explores new modalities
of user interaction that facilitate the transfer of computation and
communications out of conventional computers into everyday objects. Through
this programme, students will be well equipped to work as a part of user
interface development team and contribute to the user research areas as
well.
Textile and Apparel Design Faculty
The Textile Design, Apparel Design and Merchandising, and Lifestyle
Accessory Design disciplines as well as the Integrated
Programme in Textile and Apparel are concerned with those industries that
include the large and sophisticated composite mills as well as the
decentralized power looms and the traditional handloom sectors. Social and
cultural preferences of users affect this sector far more than other
industrial activities. Hence, designers working with textiles and clothing
need to fine-tune their sensibilities to form, texture, and colour to
different contexts. In addition, they need to understand rapidly expanding
opportunities offered by new materials and technologies and have a clear
concept of the marketing process through which new products are delivered
to diverse user groups. Weaving, knitting and surface ornamentation through
weave, print, dyes, and applied embellishments are essential skills in the
designers’ repertoire.
Interdisciplinary Design Studies Faculty
For any discipline to fl ourish and face the challenges posed by changing
times, it is of utmost importance that a research temper be built into the
programme. To complement the streams of design education, NID has set up
the Interdisciplinary Design Studies department to provide a value
base for design curriculum and practice. It is widely held today by most
progressive design thinkers, that design is not just practice.
Advancement of a profession also requires constant refl ection and
articulation of the rationale and philosophy underlying its practice. Only
such articulation can enable designers to participate effectively in
the cultural debate, fi nd the connections between services, semiotics,
aesthetics and emotion, bring out the integrative nature of design by
building bridges between art, science, technology and humanities.
